💰 AI Cashes In, SaaS Shines Bright 🌟

What we’ll cover today:

💼 Briefcase raises $3M to simplify SME accounting with AI magic.

🏢 Meta’s Workplace rival is here to bridge your team’s collaboration gaps.

🌎 Mark your calendars for SAASCON25 USA, India, and DEVCON25!

AI Accounting Game-Changer — $3M for Briefcase 📂

Ex-Starling Bank executives are back, raising $3M for Briefcase, their AI-powered platform to simplify accounting for small businesses.

🚨 Breaking News:
Briefcase is set to revolutionize bookkeeping with AI automation, making accounting fast, accurate, and stress-free for SMEs.

⚡ Wire Simplified:

• Briefcase raised $3M to tackle SME accounting pain points.

• Led by ex-Starling Bank executives, seasoned in financial disruption.

• AI automation aims to simplify tedious bookkeeping tasks.

• SMEs can expect faster, smarter financial management.

• The funding will fuel product development and expansion.

✔️ Straight to the Point:
Briefcase’s $3M boost signals a big leap in accounting automation. SMEs win with smarter tools, but competition might be fierce.

Meta Rival Workplace is Here: Transforming Teams 🧑‍💻

Abby Guthkelch shares insights into creating a Meta Workplace rival, tackling workforce disconnection with a new collaborative SaaS solution.

🚨 Breaking News:
The new SaaS tool promises to fix disconnected workplaces, giving teams smarter ways to collaborate and communicate seamlessly.

⚡ Wire Simplified:

• Guthkelch envisions a unified workspace rivaling Meta.

• The platform focuses on bridging workforce collaboration gaps.

• Targeting companies tired of juggling multiple apps.

• Offers simplicity, efficiency, and intuitive user experience.

• On a mission to transform how teams work together.

✔️ Straight to the Point:
This Workplace rival could shake up SaaS collaboration. Will simplicity win over teams or is another app too much?

1. SAASCON25 - USA
   SAASCON25 - USA is a premier conference tailored for CXOs of unicorn product companies, focusing on the latest trends and strategies in the SaaS industry. Attendees will have the opportunity to engage with industry leaders, share insights, and explore innovative solutions to drive business growth.
   Date: October 2, 2025 | Location: San Francisco, USA
   
   

2. SAASCON25 - India
   SAASCON25 - India is a curated event bringing together 400 top SaaS founders, investors, and GTM leaders. The conference aims to foster collaboration, share knowledge, and discuss the future of SaaS in the Indian market.
   Date: July 24, 2025 | Location: Bengaluru, India
   
   

3. DEVCON25 - India
   DEVCON25 - India is India's largest B2B SaaS engineering leadership conference, gathering the brightest minds in the industry. With over 1,000 attendees, including founders, investors, and GTM leaders, the event offers a platform to share, learn, and network.
   Date: July 25, 2025 | Location: Bengaluru, India