Alexa+ is Amazon’s upgraded AI

What we’ll cover today:

🗣️ Amazon wants Alexa+ to casually slip ads into your convos

🍎 Apple braces for $1.1B in tariff pain — and keeps building in India

👔 Why SaaS leaders are betting big on AI agents and niche workflow tools

Amazon might put ads in your Alexa chats 🗣️📢

Amazon’s CEO Andy Jassy wants to place ads inside your conversations with Alexa+, its new AI-powered voice assistant.

🚨Breaking News
Jassy says ads might soon pop up mid-convo on Alexa+, helping users “discover” products while chatting with the assistant.

⚡Wire Simplified:

• Alexa+ is Amazon’s upgraded AI assistant, now rolled out to millions of users.

• It may soon include ads during multi-turn conversations.

• Amazon’s exploring ad-supported vs. ad-free subscription tiers.

• Other tech giants like Google and OpenAI are also testing ads in AI tools.

• Alexa+ still struggles with accuracy, so ad placement isn’t risk free.

✔️Straight to the Point
Amazon wants Alexa+ to earn its keep with ads, but users might not love ads popping up mid pillow talk with AI.

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Apple’s trade war bill hits $1.1B 💸🍎

Apple and CEO Tim Cook revealed that tariffs (extra taxes on imports) could cost them $1.1 billion next quarter.

🚨Breaking News
Tariffs on goods from China, India, and Vietnam are eating into Apple’s wallet, and might get worse soon.

⚡Wire Simplified:

• Apple paid $800M in tariff costs last quarter, expects $1.1B this time.

• Most iPhones are now made in India to avoid some tariffs.

• The U.S. China trade war is still heating up, with new tariff deals expiring August 12.

• iPhone sales still grew 13%, $44.5B revenue.

• Apple plans to invest $500B in U.S. operations to stay in good graces.

✔️Straight to the Point
Even with tariff trouble, Apple’s still selling like crazy. But trade drama could make your next iPhone a lot pricier.

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