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Europe’s Cloud Wars
Tencent crashes the EU cloud party (and why AWS should worry)

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!
What we’ll cover today:
🧠 Tencent’s big cloud push into Europe (and why AWS should worry)
🛍️ Amazon turns Prime Day into Prime Week (SaaS sellers, take notes)
💡 What SaaS leaders are saying about multi-cloud, urgency marketing, and AI-native tools


Source : Shutterstock
Tencent, China’s gaming + WeChat giant, now wants to bring its cloud tech to Europe and take on Amazon, Google, and Microsoft.
🚨 Breaking News:
Tencent is expanding its cloud business into Europe, betting on gaming, video streaming, and “super app” tech to win.
⚡ Wire Simplified:
Tencent built strong cloud tech through gaming and WeChat in China.
It's now offering the same tools to European businesses.
Focus is on low-latency gaming, video streaming, and multi-function apps.
Example: Helped French telco Orange with an African app project.
It’s also pushing AI tools that work with different foundation models.
✔️ Straight to the Point:
Tencent’s betting that Europe wants cloud diversity, faster games, and WeChat-style tech — and it might just be right.
🎮 Would you trust a Chinese cloud provider like Tencent over Google or Amazon? |
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Source : About Amazon
Amazon, the online shopping king, is stretching Prime Day into 4 days — more deals, more clicks, more cart chaos.
🚨 Breaking News:
Prime Day 2025 starts July 8 and now runs for 96 hours with new daily “deal drops” and invite-only offers.
⚡ Wire Simplified:
Prime Day started in 2015 to boost mid-year sales and Prime sign-ups.
This year, it's 4 full days of discounts (Jul 8–11).
Expect flash deals that change daily.
Amazon’s pushing urgency with limited-time and invite-only offers.
Other retailers usually launch rival sales too.
✔️ Straight to the Point:
Amazon’s turning Prime Day into Prime Week — more FOMO, more sales, and more excuses to finally buy that air fryer.

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Aim to be a reference design
A reference design is now, it’s embodied in you, and you get to enjoy it now. It inspires the greatness that begets more greatness.
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3:01 PM • Jun 15, 2025
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