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The Ways to Reduce SaaS Security Risks.

The Future of AI in SaaS Sales.

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!

What we’ll cover today:

🛡️ Stop SaaS Security Threats Before They Strike.
🤖 The Future of AI in SaaS Sales.
⚡ Only Single Action That Will Move The Needle.
🔗 The Event Roundup.

Stop SaaS Security Threats Before They Strike.

Source: The Hacker News

Imagine a rogue app syncing data, an employee unknowingly linking it, and suddenly, a hacker finds a way in.

Sounds like a nightmare, right?

Well, it’s happening more often than you’d think.

With 80% of breaches tied to compromised identities, businesses face a huge security puzzle.

But don’t worry—Nudge Security has solutions.

Here are five smart ways to lock down your SaaS environment.

  • Close the Visibility Gap.
    Know every app your team uses, so no surprise tools are lurking around.

  • Manage OAuth Risks.
    Keep control over app connections that could lead to risky data exposure.

  • Monitor Your Attack Surface.
    Identify what hackers might see and fix weak spots before they’re exploited.

  • Expand SSO Coverage.
    Make sign-ins smoother and safer by extending single sign-on to all critical apps.

  • Extend MFA Usage.
    Double down on security by pushing multi-factor authentication across accounts.

Take back the control.

  1. The Future of AI in SaaS Sales.

Source: @jasonlk (Twitter)

This is an article from Jason Lemkin. He is an influential figure in the SaaS industry. 

He's best known as the founder of SaaStr, a global community of SaaS executives, founders, and entrepreneurs that hosts one of the largest conferences in the industry. The conference offers insights and networking opportunities.

In this article, Jason Lemkin interviews Henry Schuck, CEO of ZoomInfo, about “The Future of AI in SaaS Sales.”

  1. Only Single Action That Will Move The Needle.

Source: @jeanmichelthink (Twitter)

This is a 6-minute video from Jean Michel to SaaS founders.

Jean is a CMO who has been in tech for 20+ years. He helps SaaS founders and entrepreneurs unlock product growth.

“SaaS Founders: Use Engineering To Find The ONLY SINGLE Action That Will Move The Needle. Give me the next 6 minutes, and I'll show you how to use engineering principles to identify the one constraint holding back your SaaS growth, so you can focus your efforts where they'll have to.” Jean wrote.

SaaS startup Simplismart has secured $7 million in a Series A funding round led by Accel, with participation from Shastra VC, Titan Capital, and others.

Entrackr exclusively reported about the funding in July this year. As per sources, the company will be valued at around $35 million.

While businesses increasingly rely on SaaS tools, Keepit reports that many leaders are not fully confident in their ability to safeguard their data.

Moderate confidence in SaaS data protection is not enough in today’s threat landscape,” said Paul Robichaux, Senior Product Director of Keepit and Microsoft MVP. 

A fierce battle is underway in the frequently disrupted software-as-a-service space—between a global market leader and an Indian upstart. This is not just for a larger slice of clients worldwide but also to cash in on a growing segment, digital-adoption-platform services.

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