Europe’s Falling Behind in the Embedded Finance Race.

What we’ll cover today:

💸 Europe Trails in Embedded Finance.
📊 Toplyne’s Rise and Fall: Lessons from a Startup’s Journey.
💡 SaaS Growth With Scientific Optimization?
🔗 The Event Roundup.

Europe Trails in Embedded Finance.

While American small businesses are embracing finance tools built into their software, European companies are lagging.

A new report shows that:

• 33% of U.S. SMBs use embedded finance via SaaS platforms.

• In the U.K., it’s just 11%.

• In Germany and France, it’s even less at 6%.

Why the big gap?

It’s not about lack of interest.

The real game-changer is that U.S. platforms like Shopify and Toast have cracked the code.

They’ve made it easy for businesses to:

• Seamlessly integrate finance.

• Boost revenue through payments.

European SaaS companies are still catching up.

Here's More From The Article

1. Toplyne’s Rise and Fall: Lessons from a Startup’s Journey.

This is an article explaining the journey of Toplyne, a SaaS startup that experienced rapid growth but eventually struggled to sustain its momentum. 

It delves into the key factors behind the company's rise, including innovative solutions and market fit. It explores the challenges that led to its decline, offering valuable lessons for other startups navigating the SaaS landscape.

Here’s The Whole Article.

2. SaaS Growth With Scientific Optimization?

This is a 7-minute video from Jean Michel to SaaS founders.

Jean is a CMO who has been in tech for 20+ years. He helps SaaS founders and entrepreneurs unlock product growth.

“SaaS Founders: Give me the next 7 minutes and I will show you how to derisk paid user acquisition for SaaS.’” Jean wrote.

Here’s The Whole Tweet

1. Zoho partners with NVIDIA for AI-driven SaaS applications.

Zoho Corporation has announced its plan to leverage the NVIDIA AI accelerated computing platform, which includes NVIDIA NeMo as part of NVIDIA AI Enterprise software, to develop and deploy large language models (LLMs) within its software-as-a-service (SaaS) applications.

2. How SaaS platforms can help educational institutions comply with data privacy regulations.

Curious how educational institutions handle data privacy? This article reveals how SaaS platforms simplify compliance by automating data security, encryption, and access control. Learn how schools and colleges leverage tech to navigate strict privacy regulations effectively.

3. Think you're secure? 49% of enterprises underestimate SaaS risks.

It may be a surprise to learn that 34% of security practitioners are unaware of how many SaaS applications are deployed in their organisations. And it's no wonder—the recent AppOmni 2024 State of SaaS Security Report reveals that only 15% of organisations centralise SaaS security within their cybersecurity teams.