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Is Your SaaS App Vulnerable? Cisco Knows

This Made Your SaaS Growth Stop.

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!

What we’ll cover today:

🔐 Do You Believe in Your SaaS Security?
📉 This Made Your SaaS Growth Stop.
🎯 Thinking About Niching Down?
🔗 The Event Roundup.

Imagine if your SaaS apps had unbeatable security.

That’s what Cisco and AppOmni aim to deliver with their new partnership.

They’re bringing zero-trust security straight to your cloud apps.

Here’s how they’re doing it:

  • Cisco’s network edge technology combines with AppOmni’s SaaS expertise to lock down everything—from app settings to user actions.

  • Zero-trust security extends from the network to the heart of your SaaS apps, covering configurations, behaviours, and potential risks.

  • Available on Cisco’s SolutionsPlus, AppOmni’s tools are now easy for Cisco’s global resellers to access and offer.

In a world where SaaS threats are growing fast, they’re setting a new security standard.

This is a tweet from Tommy Clark.

With over 142.4K followers, Tommy is CEO of Compound Social and Co-founder of Blue Castai, helping B2B companies attract customers with organic social content.

In his recent tweet, he shared, “I launched my SaaS—Bluecast—to the public 1 month and 1 week ago.

It’s been a whirlwind. Mostly good. But I’ve also messed up quite a bit.

One of the biggest marketing mistakes I made?

I overcomplicated our content strategy a ton.”

This is a tweet by Jim Zarkadas.

Jim helps B2B PLG SaaS companies like ZenMaid and KnowledgeOwl grow their ARR through Design & CRO.

In his recent tweet, he shared how he started as a generalist UI/UX designer. 

He realized his growth stalled without a focused niche. Working exclusively with B2B SaaS allowed him to master specific design needs, improve quality, and boost revenue. 

This specialization made him an expert, attracted more clients, and enabled team expansion.

Salesforce plans to hire more than 1,000 employees to support sales of its new generative AI product, Agentforce, which is designed to execute business operations without human oversight.

This collaboration leverages Amazon Web Services (AWS) to deliver advanced, scalable services to global clients. The partnership seeks to optimise operations, improve customer experiences, and drive innovation across various industries by integrating AI capabilities into cloud infrastructure.

Founded in 2023 by former Google engineers Era and Divam Jain, the New York-based company’s artificial intelligence (AI) Meeting Assistant is tailored for financial advisors and wealth management firms. The company said the tool converts unstructured conversational data into accurate notes.

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