AI is Shaking Up SaaS, Bringing 1,000+ New Competitors.

What we’ll cover today:

🤖 AI Agents Are Taking Over SaaS.
🧑‍💻 Building Saas with Non-Technical Background? Here’s Guide.
🎯 How To Attract Your Ideal Customer?
🔗 The Event Roundup.

AI Agents Are Taking Over SaaS.

That’s right—AI isn’t just improving software; it’s rewriting the rules entirely.

Backed by billions in venture capital, AI startups are flooding once-quiet sectors like search, call centres, and legal tech.

These industries have turned into booming battlegrounds.

We’re entering the era of hyperfunctional SaaS, where tools do more than ever.

And the competition? Fierce.

Even CRM and Customer Success giants face new AI challenges every day.

Here’s why this matters:

• Explosion of Creativity: AI is sparking new ideas creating tools that push the boundaries of automation and functionality.

• Rising Competition: New startups are challenging established players, forcing them to innovate faster.

• Evolving Markets: Traditional industries are getting a fresh, AI-powered makeover, making them more competitive than ever.

This wave of AI-driven growth is making SaaS exciting, but it’s also raising the stakes.

Here's More From The Article

1. Building Saas with Non-Technical Background? Here’s Guide.

This is an article from Albert Santalo, founder and CEO of 8base.

This article is for non-technical SaaS founders who are building software products. 

He said: Models like OpenAI's GPT-4 and Google’s Gemini are transforming product development, making it easier to automate tasks, enhance user experiences, and drive innovation. But there are challenges. 

The challenge for founders: avoiding costly mistakes. Overengineering, poor prioritisation, and scalability issues can sink a product before it hits the market. But with the right approach, these pitfalls are avoidable.

Here’s The Whole Guide.

2. How To Attract Your Ideal Customer?

This is a 4-minute video from Jean Michel to SaaS founders.

Jean is a CMO who has been in tech for 20+ years. He helps SaaS founders and entrepreneurs unlock product growth.

“SaaS Founders: Is Clear Messaging Holding You Back From Growth? Here's How To Attract Your Ideal Customer By Using Clarity. Give me the next 4 minutes, and I'll show you a simple, data-driven method to pinpoint your ideal customer and craft messaging that resonates.’” Jean wrote.

Here’s The Whole Tweet

1. B2B SAAS Market May See a Big Move | Slack, Mailchimp, HubSpot.

The B2B SaaS market is poised for significant growth, with key players like Slack, Mailchimp, and HubSpot driving innovation. The report highlights competitive strategies, market trends, and emerging opportunities, signalling potential shifts in how businesses adopt and utilise SaaS solutions.

2. 9th Annual SAAS NORTH Returns to Ottawa This November 13-14, 2024.

SAAS NORTH, Canada’s longest-running and largest gathering of SaaS and cloud software startups and scaleup companies, is returning again for its 9th annual event this November 13-14, 2024, at Ottawa’s Shaw Centre. 

The conference, presented by National Bank, produced by Cube Business Media Inc., and co-founded with Kanata-based L-Spark accelerator, is set to welcome over 2,000 attendees and 800 companies over the two-day event.

3. SOCi Welcomes SaaS Industry Veteran John Gardiner as Chief Financial Officer.

SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, is excited to announce the appointment of John Gardiner as its new CFO. Gardiner brings over 25 years of experience in the software industry, with a successful track record at publicly traded and private equity-backed companies and international organisations in 30 countries.