- SAAS Wire
- Posts
- OpenStore’s Big Garage Sale 🛒
OpenStore’s Big Garage Sale 🛒
Pandemic e-commerce boom fizzled, killing aggregator hype

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!
What we’ll cover today:
🛍 The e-commerce aggregator bubble pops for good
🤖 AI turns ad dollars into gold for tech giants
📉 Why smaller platforms are losing the marketing war

OpenStore, started by Keith Rabois, once hoarded 40+ Shopify brands. Now it is ditching almost all to focus on one.
🚨Breaking News
The $1B e-commerce aggregator is shutting most stores, liquidating stock, and betting everything on menswear brand Jack Archer.
⚡Wire Simplified
Raised $15M at $50M valuation, way down from $1B
Pandemic e-commerce boom fizzled, killing aggregator hype
Big names like Thrasio also went bust
Jack Archer’s sales survived while hairbrushes, drones, and skin wands did not
Costly ads and scattered focus drained cash
✔️Straight to the Point
OpenStore went from “buy everything” to “sell everything,” proving not all brands can be saved by a bulk discount strategy.
🎤 Was the aggregator model doomed from the start? |
FROM OUR FOUNDER…
The Smartest Way to Grow Your Newsletter 🚀
Tired of low-quality subs and wasted ad spend? I’ve scaled AI, fintech, SaaS, and multiple niche specific newsletters with real, engaged and high intent subscribers. Would love to do the same for you!
✅ 40%+ open rates—no bots, no junk leads.
✅ No ad management fees—just pay per engaged subscriber.
✅ First-party data & proprietary methods ensure quality.
✅ Risk-free scaling—we’ve built and grown newsletters ourselves.
📩 Want high-intent subscribers that actually engage? Let’s talk.

Meta, Alphabet, and Reddit just proved AI can make ads smarter and their profits fatter while rivals lag behind.
🚨Breaking News
AI boosted Meta’s ad sales by 22%, Alphabet upped spending, and Reddit soared 78%, leaving Snap and Pinterest sulking.
⚡Wire Simplified
AI made ad targeting more efficient, boosting Meta and Google
Meta sales hit $47.52B while Google raised spending forecast
Reddit staged a comeback, shares up 20%
Snap’s ad update flopped while Pinterest faced tariff worries
Smaller players suffer when advertisers prefer big platforms in shaky markets
✔️Straight to the Point
AI is making ads click. Big tech wins while smaller platforms fight for the leftover marketing crumbs in a tough market.

Today I woke up happy and more hopeful than the last 3 years.
Humans are safe. My job is safe. If you build software, your future is bright.
— Santiago (@svpino)
4:33 PM • Aug 10, 2025
GPT-5 is OpenAI’s first attempt at catching up to Claude
All the cool stuff in the world is built on Sonnet today
The model that empowers the builders has the best chance to get to AGI first
Obviously 🙄
— Bindu Reddy (@bindureddy)
11:16 PM • Aug 10, 2025

SaaStock Europe 2025
A premier conference for SaaS founders and executives, focusing on growth strategies, scaling, and product innovation.
Date: October 13–15, 2025 | Location: Dublin, Ireland
SaaS Asia Connect 2025
A regional SaaS event focusing on market trends, scaling opportunities, and partnership building in Asia.
Date: August 2025 | Location: Bangkok, Thailand

Was this forwarded to you? Sign up here.
SaaS Wire News.
Signing off