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OpenStore’s Big Garage Sale 🛒

Pandemic e-commerce boom fizzled, killing aggregator hype

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!

What we’ll cover today:

🛍 The e-commerce aggregator bubble pops for good
🤖 AI turns ad dollars into gold for tech giants
📉 Why smaller platforms are losing the marketing war

OpenStore, started by Keith Rabois, once hoarded 40+ Shopify brands. Now it is ditching almost all to focus on one.

🚨Breaking News
The $1B e-commerce aggregator is shutting most stores, liquidating stock, and betting everything on menswear brand Jack Archer.

⚡Wire Simplified

  • Raised $15M at $50M valuation, way down from $1B

  • Pandemic e-commerce boom fizzled, killing aggregator hype

  • Big names like Thrasio also went bust

  • Jack Archer’s sales survived while hairbrushes, drones, and skin wands did not

  • Costly ads and scattered focus drained cash

✔️Straight to the Point
OpenStore went from “buy everything” to “sell everything,” proving not all brands can be saved by a bulk discount strategy.

🎤 Was the aggregator model doomed from the start?

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Meta, Alphabet, and Reddit just proved AI can make ads smarter and their profits fatter while rivals lag behind.

🚨Breaking News
AI boosted Meta’s ad sales by 22%, Alphabet upped spending, and Reddit soared 78%, leaving Snap and Pinterest sulking.

⚡Wire Simplified

  • AI made ad targeting more efficient, boosting Meta and Google

  • Meta sales hit $47.52B while Google raised spending forecast

  • Reddit staged a comeback, shares up 20%

  • Snap’s ad update flopped while Pinterest faced tariff worries

  • Smaller players suffer when advertisers prefer big platforms in shaky markets

✔️Straight to the Point
AI is making ads click. Big tech wins while smaller platforms fight for the leftover marketing crumbs in a tough market.

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