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SAP Buys SmartRecruiters š¼
You can find, interview, hire, and onboard, all without switching apps.

Welcome to SaaS Wire ā your backstage pass to the hottest in software and services!
What weāll cover today:
š¼ SAPās big move into all-in-one hiring
š Appleās AI brain in the making
š Why SaaS leaders are watching these plays closely

SAP, the big software boss from Europe, is buying SmartRecruiters, a hiring tool that makes recruiting feel less like a headache.
šØ Breaking News:
With this deal, SAP can now handle everything in hiring, from finding candidates to welcoming them on their first day, in one system.
ā” Wire Simplified:
SAP makes business software. SmartRecruiters makes hiring software. Now, theyāll work together.
You can find, interview, hire, and onboard, all without switching apps.
SmartRecruiters was last valued at $1.5B in 2021.
Deal details are secret, but it should close by end of this year.
SAP says this will make life easier for recruiters and job hunters.
āļø Straight to the Point:
SAP wants to own the full hiring process. Good for them, great for HR managers⦠and maybe less ghosting for job seekers.
š¤ Do you think hiring software actually makes recruitment better? |
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Apple is secretly building its own ChatGPT-style āanswer engineā to make Siri smarter and maybe less⦠Siri-like.
šØ Breaking News:
Apple formed a new team called āAnswers, Knowledge, and Informationā to build a web-powered chatbot that could live inside Siri and Safari.
ā” Wire Simplified:
Apple wants a tool that answers questions like ChatGPT.
The project might be a standalone app or baked into Siri/Safari.
Theyāre hiring AI experts in search algorithms.
Could affect Appleās search deal with Google.
Siriās big AI update keeps getting delayed, maybe this is why.
āļø Straight to the Point:
Appleās cooking up its own AI brain. If it works, Siri might finally stop saying, āHereās what I found on the web.ā

entering the fast fashion era of SaaS very soon
ā Sam Altman (@sama)
7:10 PM ⢠Aug 3, 2025
There are literally 50 micro content strategies in startups alone that could easily be home to a $5M per year solopreneur business.
There has never been more opportunity than there is right now.
ā Harry Stebbings (@HarryStebbings)
10:43 AM ⢠Aug 3, 2025

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Date: September 3ā5, 2025 | Location: San Francisco, CA, USA

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