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- 💸 Sierra’s $350M raise
💸 Sierra’s $350M raise
And.... Snapchat’s new AI Lens makes your snaps wild 🤳✨

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!
What we’ll cover today:
💸 Sierra’s monster $350M raise at $10B
🤳 Snapchat’s Imagine Lens turns prompts into pics
📢 SaaS leaders calling AI agents the new cloud

Bret Taylor (ex Salesforce) and Clay Bavor (ex Google) built Sierra, an AI customer service startup. Now it’s worth $10B.
🚨Breaking News
Sierra just raised $350M led by Greenoaks Capital, joining SoFi, Ramp, and Brex as customers. The startup is barely 18 months old.
⚡Wire Simplified –
Sierra helps companies build AI powered customer service agents.
Investors poured $350M, valuing it at $10B.
Big names like SoFi, Ramp, and Brex are already using it.
Founded in 2024, Sierra has raised $635M so far.
It is also running a “Google style” grad program giving newbies big responsibilities.
✔️Straight to the Point
AI agents are hot, and Sierra is cashing in. For grads, it is jobs. For investors, it is billions. For rivals? Stress.
🎤 Do you think AI agents like Sierra will replace customer service jobs? |
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Snapchat, the app where teens spam streaks, just launched Imagine Lens, an AI tool that creates images from your text prompts.
🚨Breaking News
Snapchat+ Platinum and Lens+ users can now type prompts like “turn me into a comic” and instantly get AI made snaps.
⚡Wire Simplified –
Imagine Lens lets you create images using text prompts.
Examples: grumpy cat, alien selfies, or comic strips.
Subscription costs: $15.99 (Platinum) or $8.99 (Lens+).
Built with Snap’s in house + industry AI models.
Expands Snap’s push into AR + AI after launching video AI Lenses earlier this year.
✔️Straight to the Point
Snapchat is mixing AI and AR for fun filters. Cool for creators, pricey for subs, and risky for Instagram copycats.

once you make money on the internet, it’s hard to ever see the world the same way
— GREG ISENBERG (@gregisenberg)
12:46 PM • Sep 4, 2025
Strange findings
Grok-4 is performing very well for some of our enterprise use cases
We are ramping up usage.
Would be great if they had better prompt caching 🙏
— Bindu Reddy (@bindureddy)
9:52 PM • Sep 4, 2025

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