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  • “Time to Reset!” – Hubilo

“Time to Reset!” – Hubilo

LAID OFF – 95% of their workforce! 😱

Welcome to SaaS Wire — your backstage pass to the hottest in software and services!

What we’ll cover today:

🌟 Freshworks crushes Q3 with 22% growth—AI is their secret sauce.

🔄 Hubilo’s fight for a comeback—95% layoffs and a big refund pivot.

📅 QCon and SaaStock Dublin 2025—why these events are must-attend for SaaS pros

Event-tech startup Hubilo, once a pandemic darling, is now battling for survival with massive layoffs and a new direction.

🚨Breaking News: Hubilo slashes 95% of its workforce and refunds investors as it searches for a viable market fit post-pandemic.

⚡Wire Simplified –

  • Hubilo was a leader in virtual events during COVID but faced dwindling demand post-pandemic.

  • 115 employees out of 120 were let go to cut costs.

  • Investors were refunded as part of the company’s pivot strategy.

  • Hubilo is focusing on finding a new niche beyond virtual events.

  • CEO Vaibhav Jain says the company isn’t giving up just yet.

✔️Straight to the Point –

Hubilo’s struggle highlights the harsh realities of a post-pandemic market. Their pivot may save them—or end the story.

Freshworks, the SaaS powerhouse, reported a 22% revenue spike in Q3, fueled by soaring demand for its AI-driven tools.

🚨Breaking News: Freshworks earned $186.6 million in Q3 2024, driven by strong sales performance and its smart AI-powered solutions.

⚡Wire Simplified –

  • Freshworks specializes in SaaS tools like CRM and customer service platforms.

  • Q3 revenue rose 22% year-over-year to $186.6 million.

  • The company credits AI tools for boosting sales and customer adoption.

  • Operating losses shrank from $56.4 million to $45.3 million.

  • Founder Girish Mathrubootham sees AI as the growth engine for Freshworks’ future.

✔️Straight to the Point –

Freshworks proves that SaaS + AI = revenue gold. But the challenge will be maintaining growth as competition heats up.

If your AI app is exploding in the enterprise, does it come from discretionary budget?

That’s fine, but then your job in Year 2 is to get it moved over to Fully Budgeted

That’s not easy at all — but it also can unlock much, much bigger deals

Discretionary spend is often just 5% or so, max 10%, of IT spend in a department 

It’s just 90%+ of the fixed budget is already taken up with Salesforce, Workday, Datadog, etc. 

The core OS’s of each department.

Is this SaaS software utopia 💡

The next hot space combines invoicing, revenue recognition, and SaaS metrics reporting.

When I think about the SaaS revenue cycle, it involves:

1) Invoicing

2) Revenue recognition (rev and commissions)

3) Subscription management

4) Cash collections

5) General reporting

6) SaaS metrics reporting

I'm talking to more companies entering the "revenue management" space. In the last year or two, it was FP&A software. 

Now, it's managing the revenue cycles for recurring revenue businesses.

Of course, I'm hitting just the major pieces of functionality here. We need to integrate sales tax compliance, payment processing, etc.

  1. QCon London 2025

    QCon London is a premier conference designed for senior developers, software architects, and technical leaders. It showcases the latest in software development trends, real-world use cases, and emerging technologies through expert-led sessions and hands-on training.
    Date: April 7-9, 2025 (Conference), April 10-11, 2025 (Training) | Location: The QEII Centre, London, UK


  2. SaaStock Dublin 2025

    SaaStock Dublin is the go-to conference for SaaS founders, executives, and investors. It offers actionable content, industry insights, and unparalleled networking to drive growth and innovation in SaaS.
    Date: October 13-15, 2025 | Location: Royal Dublin Society, Dublin, Ireland

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